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market segments

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  • Terms for market segments — Some market segments are referred to by acronymsList of acronyms for market segmentsCustomer segments*DINKY Double income no kids yet => they can afford eg holidays and yachts *SOHO Small Office, Home Office *VSB Very Small Business *SMB Small… …   Wikipedia

  • Market engineering — comprises the structured, systematic and theoretically founded procedure of analyzing, designing, introducing and also quality assuring of electronic market platforms as well as their legal framework regarding simultaneously their market… …   Wikipedia

  • Market Segmentation Index — or Celli Index of Market Segmentation, named after the Italian economist Celli G. GianLuca, is a measure of market segmentation. This Index, is a comparative measure of the degree of monopoly power in two distinctive markets for products that… …   Wikipedia

  • Market analysis for product software — consists of a number of techniques that allow an organization to collect and disseminate information from their external environment of software products for use in determining their market strategy and actions. For example, market analysis helps …   Wikipedia

  • Market segment — A market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. A true market segment meets all of the following criteria: it is distinct from other segments… …   Wikipedia

  • Market segmentation — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Market Segmentation — A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers… …   Investment dictionary

  • Market environment — The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of… …   Wikipedia

  • market-skimming pricing — Setting a high price for a new product in order to skim the maximum revenues, layer by layer, from the market segments willing to pay the high price. Using this high price strategy, the company makes fewer but more profitable sales …   Big dictionary of business and management

  • Market Intelligence — (often contracted to MARKINT) is a relatively new intelligence discipline that exploits open source information gathered from global markets. It relies solely on publicly available information such as market prices and ancillary economic and… …   Wikipedia

  • Market share analysis — is an important part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of… …   Wikipedia

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